CenturyLink Lead Marketing Manager - High Speed Internet (HSI) in New Century, Kansas
CenturyLink (NYSE: CTL) at http://www.centurylink.com is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink at http://www.centurylink.com/ for more information.
The consumer segment marketing team seeks a high-energy, data-driven marketer to drive national marketing strategies for the CenturyLink consumer high-speed internet product portfolio.
Develop best-in-class, data-driven consumer marketing strategies to position CenturyLink High-Speed Internet as the top of mind internet for service enabled US Consumers .
Translate high-level strategies into detailed, tactical plans that lead specific marketing initiatives inclusive of pricing, offers, positioning, tactics, product features and marketing/sales.
Develop sophisticated segmented and geo-based marketing approaches to win market share.
Forecast high-speed internet unit and revenue goals associated with marketing initiatives.
Actively monitor customer, network and product data to manage and direct product marketing tactics.
Inform broadband roadmap and network investment decisions thru partnership with product dev and management teams.
Define and track metrics and benchmarks to evaluate performance and drive continuous improvement.
Provide weekly/monthly readouts on product marketing KPI and associated initiatives to peer and executive stakeholders.
Bachelor's degree or equivalent education and relevant experience
6+ years related experience
Experience managing and directing marketing budgets and delivering results
Proven experience analyzing data to drive business decisions
Effective and confident written and verbal communication skills, with the ability to communicate with senior leadership within the organization
Consumer service marketing (e.g. telecom, banking, cable or content streaming services).
Revenue and unit forecasting experience
Brand marketing experience.
Bachelors or Equivalent in Marketing
Masters or Equivalent in Marketing
Alternate Location: US-Colorado-Denver; US-Kansas-Gardner; US-Kansas-New Century; US-Kansas-Overland Park; US-Louisiana-Monroe
Requisition # : 145231
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.