CenturyLink Lead Marketing Manager - Retention in New Century, Kansas

CenturyLink (NYSE: CTL) at http://www.centurylink.com is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink at http://www.centurylink.com/ for more information.

Job Summary

The consumer segment marketing team seeks a passionate customer advocate that will act with significant autonomy to develop and drive data-driven marketing retention strategies to reduce customer churn.

Job Description

  • Forecast and deliver against customer churn goals.

  • Develop and implement data-driven consumer retention strategies to apply through various marketing channels and cross-divisional initiatives.

  • Translate high-level strategies into detailed, tactical plans that lead specific marketing initiatives.

  • Develop and enhance applications which support retention and loyalty.

  • Evaluate marketing initiatives and 1:1 messaging as a customer advocate – define, inform and influence approach to optimize for customer retention.

  • Define and track metrics and benchmarks to evaluate performance and drive continuous improvement.

  • Provide weekly/monthly readouts on progress and performance of initiatives to peer and executive stakeholders.




  • Bachelor's degree or equivalent education and relevant experience

  • 6+ years related experience

  • Background in customer lifecycle mgmt,CRM, and/or consumer services marketing

  • Proven experience in data analysis and driving data-driven business solutions.


  • Master’s Degree

  • Consumer service marketing (e.g. telecom, banking, cable or content streaming services).


Bachelors or Equivalent in Marketing

Masters or Equivalent in Marketing

Alternate Location: US-Colorado-Denver; US-Kansas-New Century; US-Louisiana-Monroe

Requisition # : 145232

This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/

EEO Statement

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.


The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.