CenturyLink Senior Lead Field Marketing Manager in Phoenix, Arizona
CenturyLink (NYSE: CTL) at http://www.centurylink.com is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink at http://www.centurylink.com/ for more information.
Position Overview :
The Senior Lead Field Marketing Manager (FMM) is responsible for driving marketing campaigns and programs that increase the sales funnel and ultimately lead to acquiring new customers and to up-selling new strategic and managed services to existing accounts. This position will develop and deliver tactics that drive high utilization and significant, measurable results from marketing programs in order to move prospects and customers through the sales cycle to meet CenturyLink’s sales and revenue targets. The FMM role will support the CenturyLink Enterprise sales organization in a fast-paced environment that requires both marketing and sales expertise.
Drive marketing programs from collaborating in planning, to scheduling, to execution, and through results tracking.
Develop and execute communications plans to ensure that Sales is aware of marketing programs, product launches, sales enablement activities, and other top priorities.
Ensure adoption and participation in marketing campaigns and the related use of marketing automation tools by sales professionals; develop and deliver actions plans for improvement in adoption as needed.
Manage a formal feedback process to provide field input on programs and promotions to product and segment marketing teams.
Drive lead generation activities to increase lead conversion rates (i.e., conversion of leads into sales funnel opportunities) to meet overall revenue targets. Pilot new demand generation programs.
Track lead generation results using Salesforce.com. Communicate these results, identify and address issues affecting prompt follow-up on leads and/or lead quality concerns, and identify opportunities for improvement to sales and marketing leadership.
Develop, manage, and track results from a regional field marketing program budget.
Participate in and/or lead special projects on an as-needed basis.
Serve as an expert on at least one industry vertical by developing an understanding of common IT challenges and business concerns in that industry. Apply this knowledge to designing, planning, and executing programs to increase the effectiveness of Sales when pursuing sales conversations and proposing services to this vertical.
Bachelor’s degree and 8+ years’ progressive marketing and other work experience
Quota-bearing sales experience or equivalent
Experience managing multiple vendor relationships
Strong analytical skills and comfort with developing and supporting marketing metrics and reporting on measures of success such as Program ROI
Experience developing and managing a large marketing budget (>$400k)
Verbal and written communication skills appropriate for supporting Regional Sales VP and presenting to C-Level customers & prospects of organizations with 1,000+ employees.
Proven track record of successfully partnering with and supporting sales management
Experience with developing integrated, multi-touch marketing plans including lead generation programs
Product knowledge in enterprise hosting, managed services, cloud services (eg., IaaS, SaaS, and PaaS) combined with strong solution selling knowledge
Experience with sales and marketing automation systems Salesforce.com and Marketo
Strong team player with a positive attitude
Post graduate study or degree preferred
Technical sales, sales engineering, or product management experience strongly preferred
Sales management experience preferred
Alternate Location: US-Arizona-Phoenix
Requisition # : 140017
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.