CenturyLink Sr Lead Marketing Manager -Network Product Marketing in BROOMFIELD, Colorado
CenturyLink (NYSE: CTL) at http://www.centurylink.com/ is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections. The company also serves as its customers’ trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.
We are seeking a Product Marketing Manager to drive the creation and delivery of unique market positioning and sales enablement for our network portfolio of solutions. The ideal candidate will have a passion for technology, a life-long approach to learning, and a collaborative nature that works with multiple resources to identify and develop valuable customer outcomes from highly technical inputs.
The Product Marketer is expected to understand and monitor the changing market and target audience landscape, and be the technical subject matter expert for their portfolio of offerings. The candidate will leverage their understanding of the customer, market and product portfolio to craft unique go-to-market messaging, produce sales training and collaterals; as well as influence the direction of product roadmaps for delivering the ideal customer experience.
This is a highly visible role across the organization that will require collaboration with cross-functional teams including Product Management and Product Development, Marketing Communications (lead-gen campaigns), Corporate Communications, Sales Enablement and Training, Analyst Relations, as well as the Sales Organization.
To meet these requirements, the candidate must first have an expert level understanding of network technology. Second, they must be familiar with messaging the value of these solutions to multiple tiers of decision makers. And finally, they must possess communication channel experience to create and package marketing messages targeting a variety of customer and prospect personas.
The Product Marketer works independently and therefore must be self-motivated. The incumbent will work with a minimum of supervision and is expected to meet and exceed goals.
The Main Responsibilities
Designs impactful product marketing strategies to drive profitable revenues.
Translates highly technical information into succinct customer outcome messaging to develop value propositions, differentiators, messaging, proof points, and claims.
Leads internal and external launch of new products/services, including sales and partner enablement.
Owns the go-to-market strategy and associated deliverables for their portfolio of offerings.
Develops and executes sales enablement plans to ensure sales understanding at various technical levels.
Creates content for sales enablement and marketing activation that generates qualified leads.
Composes and manages the creation of sales training and enablement tools including sell sheets, FAQs, competitive positioning, training and internal awareness communications.
Compose content and manage the build of external marketing assets including brochures, case studies, customer presentations, newsletters, website, blogs and other social media.
Partners with marketing teams to drive the messaging in premium content such as infographics, white-board videos, webinars and other lead-gen campaign activities.
What We Look For in a Candidate
Bachelor’s degree in business, engineering, or marketing.
5 to 10 years of experience in a product marketing, product management or related role in the Technology field/market
A deep understanding of network and IT solutions and the competitive space within them.
Advanced communication and listening skills to interact with and work with a wide range of people and functions within the marketing disciplines including database, IT, product, channel, advertising and analyst relations.
Direct B2B marketing experience with solid knowledge of marketing tactics.
Successful track record in go-to-market (GTM) launch activities through the full lifecycle.
Strong analytical and strategic thinking skills.
A great attitude - willingness to learn new skills, take initiative, and collaborate across teams.
Aptitude to quickly come up to speed on new technology concepts. Passion to evangelize disruptive new technologies.
Ability to react to frequent changes in duties and volume of work.
Comfortable accepting responsibility for medium to large scale projects involving multiple resources and spanning many months from start to finish.
Ability to manage multiple concurrent activities.
The ability to write compelling marketing copy targeting identified business personas is a plus for the candidate seeking this position.
- Software defined networking, Enterprise IP networking, Cable MSO Business Services, Cloud, IT applications or related industry experience promoting and marketing enterprise business products, services and solutions.
Alternate Location: US-Colorado-Broomfield
Requisition # : 225014
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.