CenturyLink Lead Digital Marketing Manager in Denver, Colorado
CenturyLink (NYSE: CTL) at http://www.centurylink.com is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink at http://www.centurylink.com/ for more information.
The Lead Digital Marketing Manager is responsible for CenturyLink’s Small/Medium Business customer experience and marketing online. This person will deliver a compelling experience and maximize the conversion of traffic brought to the various B2B sites (Small Business through Enterprise/Global). The goal is to reinvent our current web properties into highly-engaging, innovative online experiences that drives our brand awareness, differentiates our service offerings and demonstrates internally that eMarketing is a growth engine for CenturyLink. This position reports to the Senior Manager of Digital Strategy and Operations.
Collaborate in translating strategic vision into roadmaps and ultimately define tactical projects/campaigns.
Responsible for overall front line messaging on-site for Business presales content.
Identify opportunities to drive revenue growth from the website and provide high level requirements for business analysts.
Thoroughly understand the market segments to craft campaign messaging that will resonate with the customer and drive conversion.
Manage the scope, quality and delivery of all assets from multiple digital agencies.
Coordinate efforts with digital creative agencies, internal development teams and other stakeholders to deliver a refined, on-target user experience in a timely fashion.
Define, measure, and analyze web metrics with other KPIs to deliver consistent and rigorous measurement of progress to key goals.
Manage execution of several projects of different sizes simultaneously.
Provide status and conduct requirements review with stakeholders.
Participate in user acceptance testing as well as launch validation.
5+ years marketing experience, with at least 2 years in digital marketing. (Preferred candidate has 5-7 years’ experience in eCommerce)
2+ years lead project management experience in a site marketing role.
2+ years managing creative agencies in terms of strategic direction, scope, timeliness and quality.
B2B, Telecom, Cloud, Managed Services marketing experience are key attributes.
Experience with SEO, both in execution and managing external agencies.
Ability to manage a large portfolio of projects with varying release cycles, milestones, deliverables.
Exceptional communication skills (both written and verbal).
Organized thinker that can communicate effectively to varied audiences.
Results-driven personality, with a strong track record of success.
Strong copywriting skills for guiding agency deliverables effectively and efficiently.
Bachelors or Equivalent in Marketing
Masters or Equivalent in Marketing
Alternate Location: US-Colorado-Denver
Requisition # : 189915
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.